You're terrible at systems because you're waiting to be good at them first.
Standing in my garage at 6 AM with a skipping rope, getting strangled by sporting goods, I had a revelation. This awkward, painful, "please-don't-let-the-neighbours-see-this" moment? It's exactly like building business systems.
Everyone shows you their polished, automated, money-printing machines. Nobody shows you the garage footage of them whipping themselves in the face with their own processes.
Time to change that.
🔗 STUFF WORTH CLICKING
Seth Godin on Confusing Performance with Process - Why winning doesn't mean you did it right, and losing doesn't mean you messed up. The outcome isn't always in your control, but your process is.
James Clear: Forget Goals, Focus on Systems - The post that started it all. Goals are for people who want to win once. Systems are for people who want to keep winning. Still holds up.
Why Perfectionism Leads to Procrastination - Academic research proving what we all suspect: perfectionists procrastinate more than anyone else. Fear of imperfection creates paralysis.
💸 ONE WORTHY TACTIC
The Get-Started-Ugly Documentation Method
Stop trying to build the perfect system. Start by documenting the ugly one you already have.
Here's how:
Pick one recurring task you hate doing (client onboarding, invoicing, project kickoffs)
Document your current process - not how you should do it, how you actually do it when nobody's watching
Find the biggest pain point - which step takes longest? Which do you forget most? Which makes you want to defenestrate your laptop?
Fix ONE thing - not everything, just the one thing that hurts most
Use it for two weeks before touching anything else
Real example: I spent three years trying to build the "perfect" client management system. Research, tutorials, mapping every scenario. End result? A spreadsheet. A really good spreadsheet that I actually use.
Meanwhile, mate Dave made a checklist in Google Docs and saved 6 hours a week. His system wasn't perfect, but it was done.
Done beats perfect. Every. Single. Time.
Your career will thank you.
Over 4 million professionals start their day with Morning Brew—because business news doesn’t have to be boring.
Each daily email breaks down the biggest stories in business, tech, and finance with clarity, wit, and relevance—so you're not just informed, you're actually interested.
Whether you’re leading meetings or just trying to keep up, Morning Brew helps you talk the talk without digging through social media or jargon-packed articles. And odds are, it’s already sitting in your coworker’s inbox—so you’ll have plenty to chat about.
It’s 100% free and takes less than 15 seconds to sign up, so try it today and see how Morning Brew is transforming business media for the better.
🐺 THE WOLF'S RANT
On the Myth of Natural System Builders
Had a call with a potential client last week. Successful consultant, good money, working 70-hour weeks. Asked me: "How do I know if I'm just not naturally good at systems?"
Mate. I've been doing this for 15 years and I still Google "how to untangle spreadsheet formulas" like I'm solving quantum physics.
There's no such thing as "naturally good at systems." There's just people who've practiced being terrible at it for longer than others.
I used to think successful business owners had some secret knowledge about automation and processes. Turns out they just got tired of doing the same stupid tasks over and over, so they wrote them down and slowly made them less stupid.
The only difference between you and the productivity guru with seventeen VAs? They started documenting their mess earlier. That's it. That's the whole secret.
Your business isn't broken because you don't have perfect systems. It's just inefficient because you haven't bothered to write down what you're already doing.
Stop waiting for the systems fairy to visit. Start ugly, stay consistent, get slightly better each week.
Switch off sooner. Live larger.
Lone Wolf Unleashed
Helping solo operators escape the complexity trap
P.S. Got a system that looks embarrassingly basic but actually works? Hit reply and tell me about it. I'm collecting evidence that simple beats sophisticated.
How did you like today's newsletter?
Enjoy this post, refer new subscribers and get the Time Flux Method - what I use to help people save 2+ hours a day.