Most business advice is backwards.
Everyone's obsessing over systems that help you "scale up"—hire more people, serve more customers, make more revenue. But what if the real win is systems that scale you down? Systems that let you work less while keeping the same income.
Radical thought: Maybe the best business system is the one that makes you redundant.
🔗 Stuff Worth Clicking
The Hidden Truth About Scaling (That No One Wants to Talk About) - Finally, someone gets it. No "hire your first VA" bullshit. Just brutal honesty about scaling down to optimize profitability.
Agency or Solo: What's Right for You? - Real talk from someone who's been both. No sugar-coating about stress, workload, and what actually matters when choosing your path.
🐺Wolf Template: The Stop-Doing List Template - Forget your to-do list. This template helps you identify what to stop doing. Revolutionary.
Podcast: Naval on Working Alone - 18 minutes of brutal honesty about why teams often make everything harder, not easier.
💸 One Worthy Tactic: The Shrinking Revenue Test
Here's a question that'll mess with your head: What would you do if your revenue had to shrink by 30% next year?
Not because of market conditions. Because you're only allowed to work 70% of your current hours.
Grab a pen. Write down:
What would you stop doing immediately?
What would you automate first?
Which clients would you keep vs. ditch?
What prices would you raise?
This isn't theoretical nonsense. It's the fastest way to identify what actually drives your business vs. what just keeps you busy.
Most people discover they could cut 40% of their work without touching their bottom line. They just never had the balls to try.
🐺 The Wolf's Rant: My Client Onboarding Monster
Early in my career, I spent three weeks building the "perfect" client onboarding system. Automated emails, welcome videos, project kickoff templates, milestone tracking—the works.
It was a masterpiece of efficiency. For me.
For clients? Pure torture. They got bombarded with seven emails in the first week, had to fill out four different forms, and watch a 20-minute orientation video.
Half of them never made it past day three.
The "system that scaled me up" was actually haemorrhaging prospects faster than I could replace them.
Now? One email. One 10-minute phone call. Done.
Sometimes the best system is deleting the system. Sometimes the most scalable thing you can do is stay human.
Your clients don't need more automation. They need less friction.
📣 The Plug: Speaking of Systems...
The podcast launches today. Same unhinged energy, different format.
First episode drops at podcast.lonewolfunleashed.com
Topic: "How to save four hours in your working week"
Featuring the story above, plus three tactics I've never shared in writing.
Also, if you know a burnt-out solo operator who needs to hear this stuff, forward them this email. They'll thank you. Eventually.
Hit reply and tell me about your own process disasters. I collect these stories like other people collect stamps.
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