This Week's Gut Punch
Ever notice how "freedom" looks a lot like seventeen browser tabs, three half-finished Notion docs, and cold coffee you forgot you made?
Going solo was supposed to mean leverage. Instead, you're both the janitor and the CEO—and frankly, both are doing a crap job.
Time to fix that.
What's Inside:
One good idea to build your empire
One tool to save your sanity
One story to make you laugh (while questioning your life choices)
🔗 Stuff Worth Your Time
🛠 Tool: TidyCal — Dead-simple calendar booking that doesn't try to upsell you into a CRM cult.
🧠 Quick Hit: Your productivity system is probably killing your business. Colour-coding your calendar and organising your to-do list feels productive, but it's just procrastination with better graphics. Real leverage comes from systems that work without you.
💡 Reality Check: That "urgent" email you're about to write? You've written it 47 times before. Time to turn it into a template, not a daily creative writing exercise.
💸 Quick Word from the Sponsors
This week's sponsor is... you.
That's right. No ads. No affiliate spam. Just me, a keyboard, and a desperate need to see fewer smart people waste their brains on admin hell.
[Want to sponsor? Hit reply.]
Here's the lie: "It's faster if I do it."
Here's the truth: You're bleeding time on $10 tasks while your $200/hour brain watches.
Crimes You're Probably Committing:
Rewriting the same email 10 times a week
Manually sending invoices like it's 2003
Forgetting leads because CRMs feel like digital prison
These aren't badges of honour. They're digital self-harm.
The Cure (Takes 10 Minutes):
Pick ONE task you do 5+ times weekly
Screen record yourself doing it once
Dump that video in a doc called "crap I Shouldn't Be Doing"
Ask ChatGPT: "Can this be automated?"
(Or send it to me—I like puzzles.)
Automation isn't about replacing yourself. It's about firing the parts of you that suck at consistency.
🎯 One-Minute Win
Next time you catch yourself doing the same admin task for the third time this week, stop.
Open your phone. Record a voice memo explaining what you're doing and why it's annoying you.
Send that to yourself with the subject: "Future Me Will Thank Me."
Do this enough times and you'll start seeing patterns. Patterns become systems. Systems become freedom.
Lone Wolf Law: "If you're too busy to automate, you're too busy to scale."
👋 That's It For This Week
Liked this? Forward it to one mate stuck in wage-cage hell.
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