Every Monday, you recreate your business from scratch.
Not literally, but close enough. You wake up, check your calendar, and then spend the next 8 hours making hundreds of micro-decisions you've made before. Which email template? What's the onboarding sequence? Where's that contract clause? Did I already chase that payment?
You call this "experience." I call it operational amnesia.
The second P in the 4P framework - Process - isn't about turning you into a McDonald's franchise. It's about mapping the highways of your business so Monday You doesn't have to remember what Friday You figured out six months ago.
💸 One Worthy Tactic: The Highway Map Method
Your business has maybe 7-10 highways. That's it.
Not 50 tasks. Not 200 procedures. Just 7-10 major journeys that keep the lights on:
Stranger to Customer
Quote to Cash
Delivery to Done
Problem to Resolution
Month End Madness
Whatever you call them, these are your core processes. Everything else is just a stop along the way.
Here's how to map one this week:
Pick your most painful highway (the one that makes you swear at your laptop)
Write the start and end points
Start: "Prospect fills contact form"
End: "First invoice paid"
Fill in 5-7 major stops (not every task - just the milestones)
Initial contact → Qualification call → Proposal sent → Contract signed → Kick-off done → First invoice paid
Mark the decision points (where the road splits)
After qualification: Good fit / Bad fit?
After proposal: Accept / Negotiate / Reject?
List the tasks under each stop (these become next week's Procedures)
Qualification call: Schedule call, Send agenda, Run call, Update CRM, Send follow-up
Each task = one future Procedure document
That last bit's important. Every task you list under a Process stop is a candidate for a detailed Procedure. But not yet. First, map the highway. Then worry about the turn-by-turn directions.
📣 The Plug
The 4P Framework keeps you sane:
Profile: Your business on one page (covered last month)
Process: The 7-10 highways that run your business (this week)
Procedures: Detailed instructions for each task (next week)
Performance: The numbers that actually matter (coming soon)
Next Tuesday: How to write Procedures that don't insult your intelligence but save your sanity.
Stop documenting tasks in isolation. Map the journey first, then zoom in on the details.
Because the difference between a business and an expensive job is whether it runs without you remembering everything.
P.S. - Count your core processes right now. If it's more than 10, you're overthinking. If it's less than 5, you're forgetting something. Seven to ten highways. That's the sweet spot.
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